Vasco

 

Colors, shapes and symbols: a theme that hugs the personality of the blogger from different angles.



Responsible of

Design Research
UX & UI Design

The Result

View VascoCase Study


Highlights

The experience of styling and customising WordPress themes nowadays can limit itself at typography and colors. For this theme we set the goal to create a design system that would allow the user to create or setup his personal branding quickly, for a better sense of self and ownership over his website.

Vasco is a WordPress template with a focus on solopreneurs, more specifically on travel enthusiasts who want to give back to the community through sharing their know-how and resources digitally.

The travel theme has inspired the exploration of further symbols and elements (blobs, stamps, icons) that enhance the themes’ power to absorb the client’s branding.


Iterations






Gema

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