Colors, shapes and symbols: a theme that hugs the personality of the blogger from different angles.
UX & UI Design
The experience of styling and customising WordPress themes nowadays can limit itself at typography and colors. For this theme we set the goal to create a design system that would allow the user to create or setup his personal branding quickly, for a better sense of self and ownership over his website.
Vasco is a WordPress template with a focus on solopreneurs, more specifically on travel enthusiasts who want to give back to the community through sharing their know-how and resources digitally.
The travel theme has inspired the exploration of further symbols and elements (blobs, stamps, icons) that enhance the themes’ power to absorb the client’s branding.