A grid-driven blog that embraces white space.

Responsible of

Design Research
UX & UI Design

The Result

View Noto — Case Study


Noto is a WordPress blogging theme with an underlying concept  strongly related to paper, editorial design and grid craftsmanship.

The most notable detail of the theme is the way the grid on which the typography is set is constructed: it started as a layout exploration and evolved into studying how actual grid systems are build.

Thus, Noto has it’s basis in this shape, that is deconstructed in other two basic ones:The layout starts constructing in a more coherent way when it follows this base unit.


Grid explorations


Typography and colours




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