A WordPress blogging theme with focus on the needs of food crafters.

Responsible of

Market Research
Design Research
UX & UI Design

The Result

View Julia


The main audience for Julia are food bloggers with a passion for photography, that explore recipes and enjoy developing them on the way.

While researching users, we discovered that the most common needs of cooks that want to go digital are:

• Layouts that support vertical photos
• Modular, flexible homepage for seasonal content
• Areas designed to showcase featured recipes

Research methods and resources: Forecasting via Google Trends, Case Studies, Bloggers’ Transparency Reports, Competition Analysis (Forum Discussions, Customer Reviews, Product Comments)



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